In coordination with Tyndale House Publishers, I directed my book launch campaign by managing a volunteer launch team and curating published excerpts, guest posts, podcast interviews, social media content, speaking engagements, and virtual book club discussions.
Whether you’re like me, building homes in cities that are weird and foreign, or if you just experience transience of heart, a suspicion you belong elsewhere, perhaps in a place with lovely accents or in a different career or in a community of people that finally ‘get’ you, I want you to know: I wrote this book as someone with the same prickling curiosity as you.
-Bekah DiFelice, Launch Campaign Blog Post
Content & promotional strategy developed over four-month launch window.
Pull-quotes from the book were adapted into shareable graphics that were scheduled & published on social media.
Pull-quotes from the book were adapted in to shareable graphics that were scheduled & published on social media.
Facebook Live and Instagram Live videos discussed elements of the book, answered reader questions, and facilitated audience engagement.
Custom hashtag: #almosttherebook collected images of readers experiencing the book
Promotional giveaway cross-promoted on Facebook, Instagram, personal blog, and Tyndale/NavPress publisher platforms
Virtual book club with weekly discussion for 60 participants across the U.S.
