Book launch campaign involved a volunteer launch team solicited on social media, personal blog, and publisher platforms.
So whether you are like me, “on the move” in a physical sense— building homes in cities that are weird and foreign and occasionally co-located on the Mexican border; or if you just experience transience of heart, a suspicion you belong elsewhere, perhaps in a place with lovely accents or in a different career or in a community of people that finally ‘get’ you. I want you to know, I wrote this book as someone with the same prickling curiosity as you.
-Bekah DiFelice, Launch Campaign Blog Post
Content & promotional strategy developed over four-month launch window.
Pull-quotes from the book were adapted into shareable graphics that were scheduled & published on social media.
Pull-quotes from the book were adapted in to shareable graphics that were scheduled & published on social media.
Facebook Live and Instagram Live videos discussed elements of the book, answered reader questions, and facilitated audience engagement.
Custom hashtag: #almosttherebook collected images of readers experiencing the book
Promotional giveaway cross-promoted on Facebook, Instagram, personal blog, and Tyndale/NavPress publisher platforms
Virtual book club with weekly discussion for 60 participants across the U.S.